Leveraging LinkedIn

Not long to go…

We are gearing up for our next webinar which takes place Thursday 13th May, in which we will be discussing all things LinkedIn with our guest Rich Dibbins. Rich, joins us from Staxton Digital, and comes with a wealth of knowledge and experience when it comes to marketing for the legal sector. Its super exciting to have Rich onboard as he delivers his talks in a way the audience can understand and gives ACTUAL tips that you can take back and use in practice.

Promoting the benefits of content marketing and providing ways of how legal professionals can go away and use it in real life is what we ultimately aim for our bitesize webinars to be about. Our previous webinar ‘the benefits of content marketing and how you can use it in practice’ gave useful insights on the advantages of using content, the importance of it and we gave real world examples of content in action within the Wills and probate and conveyancing sectors.

Our next one will establish how you can build a 5* profile in under 10 minutes, with day-to-day tips

on how to use the platform, leveraging your connections, what to avoid when it comes to LinkedIn, and how to use the platform as a content resource to establish your expertise and credibility within your area of the legal sector.

A point we will draw on at Today’s Media is how useful the platform is when it comes to blogging. LinkedIn is all about building relationships, credibility and loyalty, the same objectives which are achievable from content marketing. Therefore, making the platform an incredibly effective tool in terms of publishing content. It’s not just about applying for new roles or looking for that perfect candidate anymore! We will discuss the overall benefits of blogging and the advantages of using LinkedIn as a publishing site, we will also provide real world examples, show how it is done and how it can be made easier.

Join us on Thursday 13th May, 12pm. LinkedIn Mistakes To Avoid

Ready Made Legal Content

One way of making blogging easier is having ready-made legal content at your fingertips, writing something that is good quality and engaging can be rather time consuming. One of the main challenges we hear is that people are just too busy in their day-to-day roles, to invest time in focusing on writing content for their business, especially when this time can be better spent with a client.

As the publishers of 3 legal journals, Today’s Wills and Probate, Today’s Conveyancer and Today’s Family Lawyer, providing daily news, industry insight and best practice we are well placed to understand how to communicate with and on behalf of the legal sector.

Editor Assist provides a range of content options from pre-written articles, through to bespoke blogs and longer form whitepapers. Our content packs provide consistent and topical articles on a monthly basis, enabling your firm to stand out in a busy market.

For more information about our webinar series or to find out more about our legal content options Contact Lindsay Gibson today on E: [email protected] or T: 0330 0525 470

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