What Score Does Your Family Law Website Get?
What makes a strong and effective family law firm website? There are three basics you need to know: You need to be found online, build trust with clients, and easily lead them to contact you about your services. And this should all happen on a crisp, beautiful website that best represents your law firm’s brand.
Clio has created a resource that can help you to assess how well you’re doing: the law firm website scorecard.
Whether you’re a newly created firm or an established one, your website needs to be appealing and easy to use for potential legal clients. There’s no room for error or complacency when a competing firm’s website is just a click away from yours.
But how do you assess if your site is performing at its best? Luckily you don’t need to be a web developer to end up with an impressive and efficient law firm website. The considerations in this free website scorecard from top marketers will help you determine if your site is working hard for you, or if it needs a helping hand.
You’ll learn how your website is performing, find opportunities to improve it, and better understand how clients evaluate your law firm.
The qualities of a good law firm website fall into three categories:
1. Client experience
3. Technical factors
Here’s a sneak peek into what you should look at for part one—creating a good client experience.
• Are the services you offer clear?
What legal services are included and how do they benefit the client? How do the services relate to problems a client is facing? These should be addressed with a clear description of services offered on your website. It’ll be tempting to delve into the minutiae when doing this, but remember—keep it simple. You only need to speak to pain points or problems your prospective clients likely have in order to give enough information.
• Is it easy to find your firm’s contact information?
Clients shouldn’t have to struggle to call you or send you an email—especially as we’re in a new-world of distanced-living. Ideally, clients should have multiple ways to contact your firm. That way, they can get in touch in a way that suits them. If you don’t have a stand-alone contact page, add one and ensure that its navigation is in your header. Your firm’s contact details should also be clearly displayed on your homepage and in the header and footer of every other page on your site.
• Does your site offer online client intake?
If a client needs your help now, they shouldn’t have to play telephone tag. The best law firm websites also have online intake systems to help clients seamlessly start to get legal help. Make sure to check where these intake forms are being sent, and ensure that the inbox is scrupulously monitored and replied to.
To get the bonus tips for how to portray a strong brand that resonates and how to lift the bonnet and test the technology and tools, download the website scorecard.
This article was submitted to be published by Clio as part of their advertising agreement with Today’s Family Lawyer. The views expressed in this article are those of the submitter and not those of Today’s Family Lawyer.